Why Awin came to Finetune

• As a global affiliate network, Awin was looking to significantly improve their rankings and organic website traffic to build up their online visibility and increase advertisers and publishers signups.
• They previously had not focused heavily on SEO but really felt organic traffic was a great opportunity to generate new business.
• They were able to allocate a good budget to a solid SEO strategy however didn’t have the necessary in-house specialists to develop a strategy and execute on this.
• This is where we came in!

What Awin did for Finetune

• In order to start things off, we were commissioned to focus on growing the organic traffic for their UK website.
• Firstly we analysed everything from content to technical SEO, backlinks to Awin’s competition.
• Once our SEO audit was complete, we devised a strategy to significantly increase their rankings and organic website traffic.
• Awin’s backlink profile was already very strong, so we shifted our focus to put together a plan to concentrate more on their on-page optimisation, site structure and content strategy.
• This work resulted in Awin UK ranking for numerous keywords on the first page of Google and a 68% increase in SEO traffic.
• Awin were more than happy with the results and commissioned us to develop an international SEO strategy working across numerous country territories on their website (UK, US, France & Germany in particular) to significantly increase overall organic website traffic and advise on how they can better convert this traffic into more clients.

The Result

• Awin (GB)

80% Increase in Organic Traffic
114% Increase Search in Impressions

• Awin (US)

107% Increase in Organic Traffic
166% Increase in Search Impressions

• Awin (FR)

104% Increase in Organic Traffic
95% Increase in Search Impressions

• Awin (DE)

86% Increase in Organic Traffic
110% Increase in Search Impressions

What Finetune did for Robert

• We worked closely with Robert in a consultancy role to map out an exact step by step SEO strategy which we knew would get him great results.
• Our aim was to help him create a strong SEO content strategy that would not only positioned him as an authority leader but would help him rank on the first page of Google for various keywords & topics related to his niche – creating an online business.
• We provided him would a proven SEO framework which him and his team could execute on, to guarantee he achieved the best results in the quickest time period.

The Result

Based on the SEO strategy we helped Robert and his team implement, neckelius.com went for just 4 organic clicks a month, to 1,100 a month.

This is a whopping 27,400% increase in organic traffic!

Check out what Robert thinks about working us:

Why they came to Finetune

• As a national training provider for electrical and plumbing apprenticeships, JTL need to attract a consistent, high volume of quality candidates that they could put through their apprenticeship scheme.
• They had previously relied on traditional marketing, however these were no longer proving effective in appealing to a younger target audience (16-24 years old).
• They also noticed that employers (35-55 years old), who were usually responsive to traditional marketing were now using new forms of media to find a suitable training provider.
• Although positioned as one of the top 3 work based learning providers in the country, many people in the industry hadn’t heard of them. Therefore they were lacking local and national brand awareness.

What Finetune did for JTL

• Firstly we evaluated their current marketing activities to identify if we could save them money by re-allocating a proportion of their marketing budget to more worthwhile activities online.
• From that, we worked alongside their web design agency to develop a new website and provide recommendations on how to improve their web design and copy, so that when visitors landed on the site they were presented with a great experience.
• We worked on improving their national and local keyword rankings, to start driving more relevant website traffic to the site.
• Alongside the SEO work we were carrying out, we developed a social media strategy targeted at generating more enquires from potential apprentices. This would also help to further enhances JTL’s brand awareness.

The Result

• 60% increase in new visitors to the website compared to the previous website
• 108% increase in apprenticeship applications compared to the previous yea
• JTL’s social media pages are no longer inactive and now drive more traffic to the website and are used as a communication channel to help deal with customer enquiries and queries.
• Employer enquiries have practically doubled as a results of the SEO campaign we implemented.
• JTL have gone from struggling to generate enquires to having to take on more staff in order to deal with the abundance of new apprenticeship applications and employer enquiries. Nice problem to have!