This shouldn’t be a daunting task, however the internet is plagued with terror stories, discussing how businesses have virtually lost all their traffic or have come out the other side in a weaker position.
Gary Illyes, the ‘chief of sunshine and happiness’ at Google, claimed that “if you’re an SEO recommending against a HTTPS migration then you should be ashamed”. Quite a strong quote, delivering the message that we should be pushing the client towards a migration rather than filling their minds with fear.
When looking into the things that have gone wrong in the past, they all seem to be due to a lack of preparation or research. So to appease your fears, we have broken down a complete checklist of everything you should go through in four different stages: Preparation, Before Launch, Launch and Post Analysis.